Smirnoff Infusions marketing innovation manager Thembeka Mgobozi gives us her take on these summer-inspired flavours.
Glamour: What inspired Smirnoff Infusions?
Thembeka Mgobozi: The flavoured-infused vodka category is growing exceptionally in Mzansi, and Smirnoff is part of this offering. We want to introduce consumers to new, innovative flavours trending globally and locally.
G: How many flavours are there?
TM: Two are currently available in South Africa: pineapple, cranberry and lemon, and raspberry, passion fruit and lime. We look forward to launching new variants.
G: What’s the best way to enjoy it?
TM: Fruity yet complex, it’s best to keep it simple by combining it with ice and tonic water.
G: Who is the Smirnoff Infusions woman?
TM: She enjoys and seeks the most out of life. She adapts to any occasion, whether a picnic or vibey rooftop party with friends.
G: How is it different from other Smirnoff beverages we know and love?
TM: Infusions is a way to enjoy a more interesting drink that’s a perfect accompaniment to a balanced lifestyle or any daytime occasion. It’s an easy drinking, well-balanced spirit infused with natural flavours that can be enjoyed over ice or mixed with tonic and a wedge of fruit.
G: How would you describe the packaging?
TM: It’s vibrant and eye-catching due to its front and back labels, a premium bottle shape with a superior matte varnish and gold foiling, culminating in a premium, aesthetically pleasing label that illustrates its refreshing flavours.
G: What’s your favourite flavour?
TM: I enjoy both flavours, I feel they’re equally delicious. But if I had to choose one, I’d go for pineapple, cranberry and lemon.
G: What sort of conversations are you hoping to create around Smirnoff Infusions?
TM: Those that speak to enjoyment and good times. We also want to be the go-to serve for delicious cocktails at brunches and lunches.
Smirnoff infusions recipes
50ml Smirnoff Infusions.
Smirnoff Pineapple Infusion:
- 50ml Pineapple Infusion
- Top with pineapple soda
- Make pineapple soda by mixing half pineapple juice and half soda water
- Build the ingredients in a glass filled with ice
Smirnoff Raspberry Infusion:
Raspberry makes a perfect raspberry lemonade
- 50ml Raspberry Infusion
- Top with lemonade
- Build ingredients in a glass with ice