All the SS22 high end fashion campaigns are here. These are our thoughts

A new year means a plethora of new fashion campaigns by your top high-end fashion brands, shot by the best photographers in town, and featuring your favourite models and celebs. From Kendal Jenner fronting Michael Kors’ new collection to Euphoria’s Hunter Schaffer being the face of Prada this season, check out the latest campaigns that have come out so far, here.

Prada Spring 2022 Campaign

If you’re like me, are a total sucker for Euphoria, you’ve probably seen Hunter Schaffer a.k.a. Jules wearing a custom Prada dress. Having worked together last year, it comes as no surprise that Hunter and Prada are a match made in heaven in their newest “In the Mood” Spring ’22 campaign.

Michael Kors Collection Spring 2022 Campaign

Paying homage to New York City is the perfect fitting for NYC’s finest, Michael Kors. Kendal Jenner compliments the city’s famous skyline in this campaign, in romantic and feminine looks.

“When I think about what endures, it’s love—romantic love, but also love for your friends, your family and for your city,” says Michael Kors. “With this campaign, we wanted to bring to life urban romance and the unique juxtaposition of the strength and grit of New York City with the love that it inspires time and again.

Salvatore Ferragamo Spring 2022 Campaign

Escape to the Mediterranean with Salvatore Ferragamo’s Spring ’22 Campaign, shot by Hugo Comte. Amalia Ulman (you may know her from Moonlight) amongst many other faces, lounge around while showcasing some of the brands latest accessories and items.

Moschino Spring 2022 Campaign

We love a power team and Jermey Scott really brought the best together for Moschino’s latest campaign. With Steven Meisel, Carlyne Cerf de Dudzeele, Pat McGrath, Guido Palau, Gigi Hadid, Imaan Hamaam and more, the brand’s imagery is as strong as ever. The collection serves Jackie-O meets baby nursery all wrapped up into the 60’s pastel barbie aesthetic we all know and love when it comes to Moschino.

Burberry Spring 2022 Campaign

Taking their signature TB monogram print (a nod to founder, Thomas Burberry) and remixing it just in time for the Lunar New Year, Burberry’s Spring Campaign is super fresh and clean featuring this new collection. Inspired by the year of the tiger, Burberry’s Lunar New Year features the interlocking T and B alongside a repeat print of tigers on sweaters and skirt two-piece sets, pussy-bow blouses, and even baseball caps.

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