Amazon is extending the advantages of a Prime subscription to on-line shops past its personal website, a transfer geared towards boosting income from service provider charges and increasing its logistics footprint.
The firm mentioned Thursday the brand new service it calls “Buy with Prime,” will initially be accessible by invitation for retailers who ship their merchandise utilizing Amazon’s warehouse and supply providers. Then, it will likely be rolled out for retailers who don’t promote on Amazon or use its supply providers.
Amazon.com Inc. mentioned the service will solely be accessible for U.S. clients. Launched in 2005, Prime has greater than 200 million members worldwide who pay $139 a yr, or $14.99 a month, for quicker transport and different perks, resembling free supply and returns.
The firm mentioned Prime members utilizing “Buy with Prime” would have the ability to see the Prime brand on eligible merchandise on a service provider’s website and make purchases utilizing the cost and transport data saved of their Amazon account.
Merchants who use the service pays numerous charges, which the retailer says are calculated relying on what sellers use. “With no fixed subscription fee or long-term contract required, merchants can expand selection or cancel at any time,” it mentioned.