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PicPay wants to become Brazil’s superapp and attract WhatsApp conversations


RIO DE JANEIRO, BRAZIL – Born as a financial application to facilitate banking transactions, PicPay is becoming a “super app”, a solution that integrates several services in one place. According to Luiz Fernando Diniz, head of Social at the startup, the company wants to embrace more and more functions, especially from social networks, and be the home of interactions on other platforms, such as WhatsApp.

In an interview with TecMundo, the company executive made it clear that it aims to be a “Brazilian WeChat”. The Chinese app is known for encompassing payment services, marketplace, and social functions, all in just one . . .

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