Roku Touts Authentic Content material, Model Studio and OneView Forward of 2022 NewFronts

Roku, the most important related TV participant within the market, desires entrepreneurs to know that the longer term is in streaming this upfronts season. “Our goal, very simply, is to shake up the upfronts,” Kristina Shepard, head of company partnerships and nationwide model staff lead at Roku, instructed Adweek. “We lastly imagine that the upfront will begin…

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