Over the past decade, the international fashion scene has become home to some of today’s biggest female entrepreneurs who have been able to use their intuition, innovation, and mastery of market principles to develop today’s new generation of industry-leading brands.
CEO’s such as Helena Helmersson of H&M and Emily Weiss of Glossier, for example, have grown billion-dollar businesses off the strength of high-performing, accessibly-priced product lines that satiated teeming market demand.
Having spent the first part of her business career on Wall Street studying which companies took off, forward-looking entrepreneur Skye Drynan saw an opportunity in technologically superior clothing that could stay ahead of market trends.
By applying her expertise in biotech, Skye developed patents to launch two new lines- Dulce Bestia for high end ready to wear and Bareback Intimates for lingerie and loungewear- that fused high tech with leading fashion.
The result has been the emergence of a new international media frenzy. From rockstar Gwen Stefani sporting Dulce Bestia on The Voice to Bareback Intimates being publicized across the mainstream fashion press in V Magazine, L’Officiel, and Daily Front Row….it’s safe to say that we are watching the next female-run fashion prodigy take off.
Her line’s early success is now fueling the market launch of the third division of her label…Snow Beast….. which is expected to launch at the Ultra Music Festival in Miami.
Snow Beast, which pays homage to Skye’s wonderland upbringing in the mountains of northern Montana, offers an adventurous and sporty new sensibility on her fashion-driven line.