Entertainment

These were the top beauty brands and influencers of 2021



Kylie Cosmetics also made the list, as did skincare and natural beauty conglomerates Lush and The Body Shop. In South Africa, Avon grabbed the top spot while American beauty influencers James Charles and Bretman Rock continued to hold star power online.

These were some of the findings from the index:

The top 10 hottest beauty brands of 2021 globally

  1. Huda Beauty
  2. MAC Cosmetics
  3. Anastasia Beverly Hills
  4. Avon
  5. The Body Shop
  6. Yves Rocher
  7. Florence by Mills
  8. Lush
  9. Oriflame
  10. Kylie Cosmetics

Top 3 beauty brands with the biggest social presence

  1. Huda Beauty
  2. Kylie Cosmetics
  3. MAC

Most searched-for brands globally

  1. The Body Shop
  2. Avon
  3. Yves Rocher

Rising stars of beauty

  1. JLo Beauty
  2. Mallows Beauty
  3. Le Prunier

Brands losing their lustre

  1. RoC
  2. Palmers
  3. CeraVe

Most powerful beauty influencers

  1. James Charles
  2. Bretman Rock
  3. Yuya

The highest earnings beauty influencer

  1. James Charles




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