BERLIN (AP) — Twitter says it would not permit advertisers on its website who deny the scientific consensus on local weather change, echoing a coverage already in place at Google.
“Ads shouldn’t detract from important conversations about the climate crisis,” the company said in a statement outlining its new policy Friday.
There was no indication that the change would affect what users post on the social media site, which along with Facebook has been targeted by groups seeking to promote misleading claims about climate change.
The announcement coinciding with Earth Day came hours before the European Union agreed upon a deal requiring big tech companies to vet their sites more closely for hate speech, disinformation and other harmful content.
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Twitter mentioned it will present extra data within the coming months on the way it plans to supply “reliable, authoritative context to the climate conversations” its customers interact in, together with from the Intergovernmental Panel on Climate Change. The U.N.-backed science panel’s reviews on the causes and results of local weather change present the idea for worldwide negotiations to curb local weather change.
The firm already has a devoted local weather subject on its website and supplied what it described as “pre-bunks” throughout final 12 months’s U.N. local weather convention to counter misinformation surrounding local weather change.
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