BERLIN (AP) — Twitter says it is going to now not enable advertisers on its web site who deny the scientific consensus on local weather change, echoing a coverage already in place at Google.
“Ads shouldn’t detract from important conversations about the climate crisis,” the corporate mentioned in a press release outlining its new coverage Friday.
There was no indication that the change would have an effect on what customers publish on the social media web site, which together with Facebook has been focused by teams looking for to advertise deceptive claims about local weather change.
The announcement coinciding with Earth Day got here hours earlier than the European Union agreed a deal requiring massive tech firms to vet their websites extra carefully for hate speech, disinformation and different dangerous content material.
Twitter mentioned it could present extra info within the coming months on the way it plans to supply “reliable, authoritative context to the climate conversations” its customers interact in, together with from the Intergovernmental Panel on Climate Change. The U.N.-backed science panel’s studies on the causes and results of local weather change present the idea for worldwide negotiations to curb local weather change.
The firm already has a dedicate local weather matter on its web site and supplied what it described as “pre-bunks” throughout final 12 months’s U.N. local weather convention to counter misinformation surrounding the problem.
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