Twitter bans advertisements that deny local weather change

BERLIN — Twitter says it is going to not permit advertisers on its website who deny the scientific consensus on local weather change, echoing a coverage already in place at Google.

“Ads shouldn’t detract from important conversations about the climate crisis,” the corporate mentioned in a press release outlining its new coverage Friday.

There was no indication that the change would have an effect on what customers publish on the social media website, which together with Facebook has been focused by teams in search of to advertise deceptive claims about local weather change.

The announcement coinciding with Earth Day got here hours earlier than the European Union agreed upon a deal requiring huge tech firms to vet their websites extra intently for hate speech, disinformation and different dangerous content material.

Twitter mentioned it could present extra data within the coming months on the way it plans to offer “reliable, authoritative context to the climate conversations” its customers have interaction in, together with from the Intergovernmental Panel on Climate Change. The U.N.-backed science panel’s experiences on the causes and results of local weather change present the premise for worldwide negotiations to curb local weather change.

The firm already has a devoted local weather matter on its website and supplied what it described as “pre-bunks” throughout final 12 months’s U.N. local weather convention to counter misinformation surrounding local weather change.

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