Kanye West made headlines in March when he gifted new girlfriend Chaney Jones a uncommon Birkin bag, nevertheless it was the matching silver roses that caught the attention of Venus et Fleur founder Seema Bansal Chadha.
“I mean, we have a lot of celebrity customers that buy things [under] alias names, so we actually don’t know who buys all of our products until sometimes they land on social media,” the businesswoman solely instructed Us Weekly in regards to the Venus et Fleur association that the 44-year-old Yeezy designer gave the 28-year-old mannequin. “And that was kind of the case. Like, we all saw it on social media, [just] like everybody else because we didn’t know that he bought them.”
Chadha’s elaborate floral preparations, which last as long as one yr while not having to be watered, have turn out to be a favourite amongst celebrities like West and the Kardashian-Jenners. “The Kardashians have been extremely supportive of the business from the beginning,” the florist stated. “They were some of the first supporters. Kourtney and Khloé posted on Valentine’s Day, and that kind of skyrocketed our growth. And that was in 2016.”
She continued: “You know, we were such a small business at the time and it really helped us grow. And the family has been super supportive.”
The well-known household all have their very own particular requests relating to ordering from Venus et Fleurs. According to Chadha, Kim Kardashian nonetheless prefers “neutrals” above all else, whereas Khloé, 37, has moved from white roses to “pink and hot pink.” Kourtney, 43, and fiancé Travis Barker, nevertheless, have taken a extra punk rock method to selecting bouquets for his or her residence: “They love red and black right now, black [roses].”
The Kardashian-Jenners will seemingly showcase loads of these florals on Mother’s Day, because the well-known household are continuously showered with bouquets every May.
Venus et Fleur is launching a brand new assortment forward of the vacation, known as the Language of Flowers. “It’s a very specific print, kind of nostalgic to, like, your grandma’s house or something your mom would love to have a piece of in her space,” Chadha defined. “So we thought we would bring that back. … We [also] have an extra collection dropping closer to the end of May.”
The firm can also be launching greeting playing cards and fragrances, all impressed by Venus et Fleur’s signature, the rose. “There are three different scents of three different representation of roses. So we have a very fresh rose, a very pungent and feminine rose, and then we have a rose oud, which is a little bit more unisex,” she stated.
Venus et Fleur isn’t only for A-list celebrities. “They are a constant reminder of that moment that you receive them because they last so long and they look so beautiful,” Chadha added. “There’s so many different styles and we’re constantly trying to make sure we have something for everybody. … And you don’t have to water them. So that’s another plus.”