Visit Loudoun garnered one of many high tourism awards within the nation throughout the U.S. Travel Association’s 2021 convention in Los Angeles, in accordance with a Sept. 1 launch.
The tourism workplace, which represents Loudoun County and its included cities, gained Short-term Marketing Campaign of the Year for its 2019 Summer of Love marketing campaign. The brainchild of the Visit Loudoun group, the marketing campaign was created to have a good time the fiftieth anniversary of the long-lasting Virginia is for Lovers slogan and was in competitors with campaigns from Visit Austin and National Harbor.
“This is arguably one of the most prestigious award selections in our industry and I am so incredibly proud of the team and this momentous achievement,” stated Visit Loudoun President and CEO Beth Erickson in a ready assertion.
“Love was at the heart of this creative and impactful campaign, and I’m thrilled that we were able to share and celebrate all there is to love in Loudoun,” she stated.
During U.S. Travel’s Educational Seminar for Tourism Organizations (ESTO), awards for 33 classes have been introduced for excellence in vacation spot advertising and provoking visitation, a important part to the continued restoration of the journey trade.
Visit Loudoun’s Summer of Love marketing campaign centered on a branded classic Volkswagen Bus — due to a partnership with Lindsay Volkswagen — traveled to 19 official tour stops all through the summer season, starting from wineries and breweries to museums, city facilities, farm festivals and extra. It culminated with a day-long music competition that highlighted each native songwriters and a nationally acknowledged band.
“I am absolutely thrilled for Visit Loudoun for its ESTO award,” stated Rita McClenny, President and CEO of Virginia Tourism Corporation, in a ready assertion.
“VTC’s 50 Years of Love and Visit Loudoun’s Summer of Love were a celebration of everything the commonwealth had to offer the traveler, and this is well-deserved recognition,” she said. “Loudoun County is a tourism powerhouse of creativity.”
According to the judges for U.S. Travel’s awards, this was an “impressive campaign using physical and digital channels, made all the more impressive coming from the county and not an agency … The use of the iconic VW bus, and tie with the Virginia is for Lovers slogan was clever. Good use of partnerships and pre-planned events. This was an ambitious effort full of details that added a more complete coverage of the county.”
Visit Loudoun concerned 35 trade companions in addition to 9 cities and villages to make this marketing campaign a hit.
The tourism workplace estimated the marketing campaign reached nearly 40,000 residents and guests by the varied occasions. Further, an estimated 144 million individuals noticed “Loudoun County,” “Virginia is for Lovers” and #LoveLoudoun in print, broadcast in addition to throughout digital and social channels, making this some of the profitable campaigns in Visit Loudoun’s 25-year historical past.